What would you say if I told you could spend less time, make more money and double, triple or quadruple your traffic with your blog? Would you think there was a catch? Perhaps there is, but I’m happy to tell you there isn’t.
You may have heard of these interchangeable terms shared, group and joint or team blogs. It simply means having more than one author blogging on a single blog. This is different from guest blogging. Guest bloggers don’t have administrative control over the blog.
Like anything there are advantages and disadvantages of owning a shared blog, but I would like to share with you why it’s beneficial and why you should consider shared blogging.
1. More Ideas - You’ve heard the phrase, “Two heads are better than one.” You can get twice (or more) the ideas, twice (or more) the content and you only do half of the work or less; freeing up your time to work on other projects.
You won’t get writer’s block because you will constantly have fresh updated content from the other contributors and you won’t get burnt out. Since the work is shared you will get more exposure, more traffic and you’ll be doing less work. Sounds good, doesn’t it?
2. Different Perspective – I like this one. People think differently and have different ideas, concepts and beliefs and so on. So even if you and your blog partners share similar interests, you’re still individuals with separate thoughts and styles. You will either have a different or have the same opinion.
The nice part is you don’t have to wait for someone to comment on your shared blog as you can carry on natural discussions or conversations within your group giving your readers another perspective or food for thought.
3. Increase Traffic – You will get a wide variety of traffic from different sources when you and your partners promote your shared blog. Another advantage for this is if each author belongs in a different niche; you can reach a bigger and more diverse audience. At first it may seem like a disadvantage if they aren’t your target market, but I’ve learnt you should never underestimate the interests of other people who are not in the same genre as you.
You can have a shared blog in any niche. It can be just for fun between friends or used as a business joint venture. However you intend to use it if everyone collaborates, work well together and have an understanding of what’s expected from each author, you can have a successful blog that will benefit everyone.
{ 4 comments… read them below or add one }
Yes I would say there is a catch. I have been offering my services and no takers. Where do you find these other people who would do guest swaps with blogs?
Well , here comes the difficult part … Where can you find the appropriate partner ?
Great question Dan and that’s what I was curious about as well. I like the idea of working in conjunction with a partner on the site, but how do you ind the person to team up with?
I love shared blogs. It’s great for both ease of workload and collaboration. Shared thoughts can often travel farther. Three of my six blogs are co-authored and I wouldn’t have it any other way.