The Basics of StumbleUpon: What is it?

by Franklin Bishop on August 5, 2008

There’s a good chance you’ve heard of StumbleUpon. There’s been a lot written about it recently, but if you haven’t, then you need to know about this program. It has the potential to drive tens of thousands of targetted visitors directly to your website, and if you don’t want to take advantage of that, you’re missing out on a major potential traffic and link-building source.

The Basics of StumbleUpon

StumbleUpon is the channel-surfing tool of the internet, with over 5 million users. It allows people to quickly and easily visit and “discover” new webpages that they otherwise never would have.

The process: You install a toolbar (see below), you signup, and then you hit stumble. Pick some interesting topics, ranging from photography, web development, humor, gardening, and hundreds of others, and Stumble will start giving you pages that other users have rated positively.

Stumble Toolbar

Over time, as you rate pages, Stumble will learn what you like and match you up with similar Stumblers, giving you pages that they’ve marked as “thumbs up”.

You’ll end up finding amusing, interesting sites that you otherwise would have never even thought of looking for.

How it Works

StumbleUpon gets to know what you like when you rate web pages, and matches you up with similar users. Additionally, when you add new sites that are quality, you start getting good “Karma” and future sites that you submit and your votes will have more weight.

Adding a site is easy – just give a page thumbs up that hasn’t been stumbled yet, and it’ll be added to the database, and you’ll get credit for it.

Then there’s the entire social network aspect. To be honest, this isn’t a thrilling aspect, but it could be interesting for some people, since it automatically matches you up with people with similar interests. If you invest more time, you can make “friends” with other users, and they’ll be more likely to see your pages.

How to make it benefit your site

Stumble your own pages. There’s nothing against the code of StumbleUpon that says that you can’t Stumble your own pages. However, you have to choose content that will attract Stumblers’ attention, and keep them on the site for longer than a few seconds.

The ease of stumbling also leads to one of the downsides of StumbleUpon – it makes it really easy to leave sites.

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» The Basics of StumbleUpon: What is it?
August 6, 2008 at 12:16 am
My 6 Ways of Bringing Traffic to My Blog | Franklin Bishop | Ultimate Blogging Experiment | Blog Tips | Make Money Online
August 15, 2008 at 9:11 pm

{ 2 comments… read them below or add one }

Rajaie AlKorani August 6, 2008 at 10:36 pm

60% Of the traffic my blog has got is from StumbleUpon, but I am still planning on writing a few social media specific posts for my blog in hopes of them going big :)

By the way, nice post, many people overlook the fact that not everyone knows what StumbleUpon is.

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Tiffany Silvers September 26, 2008 at 2:52 am

This web site seems like he could really help a lot of new bloggers. Everyone wants traffic so I think if we all just use it right we could get the traffic we are looking for. It really seems as if Franklin is doing a good job with that type of thing.

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