Viral Marketing with Guest Posts

Implementing some form of viral marketing like doing a guest post can be very effective if put in your marketing plan. There are many forms of viral marketing and if you utilize it aptly you could have a huge quantity of visitors overnight. A good way is by doing a guest post. One company that used viral marketing successfully was Microsoft’s Hotmail.

Hotmail was faced with the issue of not getting enough traffic to its web page. The same thing many of you deal with also. How do you fix a problem where you do not have enough traffic? The answer is obvious, implement viral marketing into your plan. Hotmail was able to do so and received more visitors to their web site than they anticipated.

Although the technique Hotmail used is one that can’t always be duplicated, there are other ways to operate viral marketing. I have a tendency to be an online researcher when it comes to marketing, blogging, and other similar topics. I typically spend two hours a day researching while taking in as much information as I possibly can. One viral marketing technique I am seemingly seeing is the use of free content as a guest post.

Many people were surprised when the Zen Habits decided to freely allow other bloggers to post their content without permission or credit. The blog owner already knew that people were filching his content and posting it on their blog without permission or credit. You may think this is dim-witted and that he should not of done so, but he now gets people’s attention by putting an Uncopyright link on his blog.

People do not have to be concerned with getting caught using his content without permission or credit. He now says it would be nice to be acknowledged as the owner of the content, but if you choose not to do so it is all right with him. More than likely the people that will actually take advantage of this will give him credit, especially the ones that never used his content before because they knew they were not given permission to do so. Now we do not know he did this as a viral marketing technique or just chose to do it “just because”, but it would be nice to find out if there was more under the surface (than just deciding to allow people to post his content without permission or credit).

Tweaking Zen Habits’ technique to develop better results is one thing that many Internet users are beginning to do. Choosing to publish guest posts is a good way for bloggers to get free content, so why not offer your content free of use as long as credit is given with guest blogging integration. Guest blogging integration is where you give someone credit using a basic guest blog format.

For example: This article was written by Franklin Bishop on his blog FranklinBishop.net.

Many would think that this would harm your search engine rankings because of duplicate content (may be true, may not be. Ezine Articles and web sites parallel to it do not seem to think so). More than likely people are going to make use of your content because numerous bloggers cannot find the time to write everyday. How does this make it viral marketing? Your content begins to show up all over which will direct readers to your blog. A lot of times we are not made aware of a technique like this because individuals that have used it successfully sweep it under the rug and do not let the secret get out.

Tagged as: Blogging, Internet Marketing, Marketing Plan, Online Researcher, Traffic, Viral Marketing